K-RAUTA

New visual concept
for the Cello brochures

Kesko's Cello product family, of more than 2 000 products, aims to be a versatile and trendy brand for interior decoration and home renovation available in K-Rauta stores.

The new and inspiring visual concept was formed out of the question and vision ”What if the brochures could be so inspiring and elegant that you would want to leave them on your coffee table?”

With the solid foundation of a strong product line, a good brand story and excellent photography we created a visual style that is elegant, inspiring and futures proof. With focus on giving the photos, text and lay-out space to breathe the brochures are unlike anything you would find in a hardware store. A truly new standard.

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